Suzhou Pharma Services, an Amerigen company, is a leading reliable, economical and secure Chinese source alternative for the supply of oral solid dose products to the global pharmaceutical industry. They combine Western management with Eastern efficiencies to offer Western-led contract manufacturing in China.
The Opportunity
Amerigen Pharmaceuticals approached Eye Integrated with the opportunity to brand their new subsidiary, a Chinese outsourcing solution for Western pharmaceutical companies. Though the industry acknowledges that China is one of the world’s fastest growing outsourcing markets, its been hesitant to engage with Chinese outsourcers over quality concerns.
The Solution
Suzhou Pharma Services, as we named the subsidiary, has a huge advantage over other Chinese outsourcers: a Western-led management team with decades of combined experience. To help lessen concerns about quality, our branding work for the new company emphasized how the Western management would help pharma companies safely take advantage of Chinese outsourcing.

Eye Integrated created a website, brochure, and video for the company, each piece continuing this key message of their branding. Special attention was also paid to Suzhou Pharma Service’s first tradeshow appearance…Eye created a spectacular booth that clearly stood out from its surroundings. We wanted to send the message that, unlike other Chinese outsourcers, Suzhou Pharma Services is dedicated to a professional presentation that reflects their commitment to quality.

The Result
Eye Integrated’s branding initiative, combined with the print and online campaigns we’ve developed, has educated Suzhou Pharma Service’s audience about how the company can help them benefit from Chinese outsourcing. The tradeshow booth led to numerous leads for the company, and Eye continues to work with both Amerigen and Suzhou Pharma Services.
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