Reed-Lane is a privately held New Jersey company specializing in pharmaceutical contract packaging. Located in a 132,000 square foot facility in Wayne, New Jersey, Reed-Lane has created innovative packaging solutions for leading RX, OTC, and generic drug companies.
The Opportunity
Founded in 1959, pharmaceutical packager Reed-Lane has a long history of creating innovative packaging solutions for leading prescription, over the counter, and generic drug companies. They turned to Eye Integrated to bring their look up to date, but we soon found we could help their branding in many other ways as well.
The Solution
Working with Reed-Lane, Eye re-crafted the packager’s branding to speak more clearly to their strengths and reach new audiences. Beginning with a brand workshop that clearly identified what the Reed-Lane brand stood for and could become, we created a strong brand message and then infused that message throughout all of the company’s communications.

“Packaging Solutions Together,” the new brand slogan developed for the company, has multiple meanings that speak to Reed-Lane’s unique strengths. The company closely collaborates with their customers to create packaging solutions that best fit a product. In addition, Reed-Lane’s team is highly knowledgable of innovative packaging systems, and can combine them to create the perfect solution for a customer’s needs.

The Results
When Reed-Lane first came to us, they thought they needed a new logo and facelift for their website. But by going above and beyond, Eye Integrated has been able to redefine the company’s perception in the marketplace. Also, Eye Integrated has been a touchpoint between Reed-Lane and the key influencers in the industry, providing them with access to decision-makers, the media, and potential customers.
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